ENTITY

Edward Sturm

Properties1
tagscreator, google-leak, local-seo

2 min read

Edward Sturm

Type: person | Domain relevance: Host/creator who ingested both a Google-leak explainer and a Joy Hawkins + Caleb Ulku local-SEO-in-AI-era conversation.

Summary

Edward Sturm (@buildinpublic) is the channel behind Google’s Biggest SEO Leak Changed Everything… But Almost Nobody Adapted (Mike King, interviewed by Edward Sturm) (Google Content Warehouse leak, 2026-08-05) and Local SEO in the AI Era: What’s Working, What’s Dying & What to Do Now (Joy Hawkins & Caleb Ulku) (Joy Hawkins and Caleb Ulku, 2026-08-06). The interview is high-value because it puts Joy Hawkins and Caleb Ulku on the same recording — an independent corroboration opportunity for Core 30, citations, reviews, and AI search.

Key Facts

  • Channel: @buildinpublic.
  • Leak video is secondary analysis; primary leak disclosure is Rand Fishkin / SparkToro (May 2024) — prefer the primary when it is ingested.

In the Sources

SourceContext
Google’s Biggest SEO Leak Changed Everything… But Almost Nobody Adapted (Mike King, interviewed by Edward Sturm)Leak explainer.
Local SEO in the AI Era: What’s Working, What’s Dying & What to Do Now (Joy Hawkins & Caleb Ulku)Hosts Joy + Caleb.

Entities: Joy Hawkins, Caleb Ulku, Google, Sterling Sky Concepts: GEO / AEO (Getting Recommended by AI), Brand & User Signals as Ranking Drivers, Local SEO, Core 30